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Jessika Janene
Jan 232 min read
The Timeless Appeal of Vintage Clothing: A Bridge Between Generations
In recent years, there's been a noticeable shift in fashion trends, with Millennials and Gen Z embracing vintage clothing. This...
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Lee Brody
Dec 30, 20243 min read
The $8 Trillion Question: Which New Technologies Will Transform the 50+ Adult Market?
Adults over 50 may not be the first group that comes to mind when you think of technology and innovation. Often, discussions around...
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Lee Brody
Dec 30, 20242 min read
Cyber Monday’s Secret Weapon: The 50+ Gray Market
Ah, Cyber Monday. The day we all try to buy the future while avoiding a crash of the past (our credit cards, that is). But let’s get...
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Lee Brody
Oct 22, 20243 min read
The auto industry has a blind-spot.
Can you guess the average age of a new car buyer in the UK? Here’s a clue - spending by the over 50s is so high vs. younger age groups that
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Lee Brody
Oct 21, 20243 min read
I'm a Baby Boomer, and I'm Fine With 'OK Boomer'
I'm a Baby Boomer, and I'm not at all offended by the sudden rise of the phrase "OK, Boomer."
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Lee Brody
Oct 19, 20242 min read
Xennial Schmennial: Why Xennials are not a thing
About a half dozen years ago the internet began embracing the idea that there’s a generational cohort born from 1977 through 1983
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Lee Brody
Oct 17, 20241 min read
AND THAT IS HOW ITS DONE: Stay Thirsty My Friends
So why are companies and brands so afraid or turned off to the Gray Market? Why do they choose to direct all their marketing investment, or
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Lee Brody
Oct 15, 20243 min read
Understanding the Deeper Drivers of Digital Media Usage Amongst 50+ Audiences
Analyses of media and channel consumption typically lack actionable insights. At Openly Gray, we dig down deeper to help brand owners
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