A “recovering attorney,” Richard brings decades of experience leading U.S. growth for multinational organizations during moments of structural change.

A seasoned brand strategist, he has deep experience in brand, creative, and research leadership through senior roles at some of the world’s most respected agencies and consultancies, including Omnicom (BBDO, Brighthouse, Colangelo), Kantar, and PRS IN VIVO.

Ever the entrepreneur, he co-launched the world’s first neuromarketing research firm, built Fabulous Fanny’s NYC into a nationally recognized vintage eyewear icon, and led the relaunch and expansion of PRS IN VIVO, Americas, ultimately leading to its acquisition by Ipsos.

Richard is a graduate of Emory University School of Law, served as Editor-in-Chief of a Law Review, and received his BA in Economics from Tufts University.

He’s also the proud father of three, a certified yoga instructor, a daily Pilates practitioner, an avid hiker, and living proof that healthy aging isn’t an abstract idea, but a design challenge worth taking seriously.

Matt began his career at Ogilvy, grounding his strategic instincts inside one of the world’s most respected agency networks.

He later built and led the Interactive Department at The Martin Agency, shaping its early digital capabilities when “interactive” was still an emerging frontier. That blend of classic brand rigor and forward-looking innovation continues to define his work.

When it comes to understanding the 50-plus consumer, Matt quite literally wrote the book, “The Boomer Consumer.” As Founder and President of the Boomer Project and an author on the boomer demographic, he has become one of the foremost authorities on the longevity economy.

For decades he has advised Fortune 500 companies and growth brands across financial services, healthcare, CPG, travel, housing, and technology, translating demographic reality into sustained competitive advantage.

Matt combines proprietary research with sharp commercial strategy, leading national studies on aging, retirement, healthcare decisions, and financial behavior. He has consistently reframed the 50+ audience from overlooked segment to economic powerhouse.

A sought-after keynote speaker, he challenges marketers to confront youth bias and recognize where wealth, loyalty, and influence truly reside.

His belief is unequivocal. The 50+ market is not niche. It is the center of economic gravity, and brands that fail to see it are leaving serious growth on the table.

Canice came of age creatively at Wieden & Kennedy before continuing his career at other legendary shops, including Element79 Partners.

Across that journey, his work has been recognized by virtually every major awards body in the industry: Cannes Lions (Gold), D&AD, One Show, Effies, and New York Festivals, among others.

His career has taken him around the world, collaborating with world-class athletes, celebrities, and cultural institutions, often in places he never would have seen on his own dime. Along the way, he’s helped shape brands that sit squarely at the intersection of culture and commerce, including Nike, ESPN, Eddie Bauer, Quaker Oats, Gatorade, Propel, Tropicana, La Quinta Hotels, Supercuts, and multiple major healthcare systems, including ten years with Northwestern Medicine.

If you’ve watched baseball at any point over the last quarter century and heard an announcer declare, “Chicks dig the long ball,” you’ve experienced Canice’s work firsthand. He wrote that line. He does not receive residuals. And he insists he’s not bitter.

Sara is a globally recognized brand strategist who has held some of the industry’s most influential leadership roles: Head of Planning at Anomaly NY, Chief Strategy Officer at FCB NYC, and Global Head of Strategy for Coca-Cola at Sapient Nitro. She has partnered with world-class brands including Mercedes-Benz, Virgin America, Coca-Cola, Glenfiddich, Absolut, The Economist, Nivea, Cunard, Wipro, and Amgen, building platforms designed to drive enduring business advantage.

Her experience spans continents and categories. She has launched airlines, automobiles, cruise lines, global media brands, premium spirits, pharmaceutical innovations, and even the world’s first negative-calorie drink. She has worked shoulder-to-shoulder with C-suite leaders worldwide, served on agency management teams, and led strategy departments, mentoring and elevating the next generation of strategists.

A Londoner who has spent decades in Manhattan, Sara retains her accent, her sharp wit, and her devotion to a proper cup of tea. A lifelong runner and a triplet by birth, collaboration and endurance define both her professional philosophy and her life outside the office.

Known as SaintLee here at OG, Lee built his career at leading global agencies, including TBWA, Grey, Publicis, Saatchi & Saatchi, and HAVAS, shaping brand and content platforms for some of the world’s most recognized organizations.

A Cannes and Effie award-winning, multidisciplinary Creative Director, he has spent more than 20 years helping brands communicate authentically with the 50+ audience, often long before the industry recognized its importance.

A born sculptor, Lee approaches ideas the same way, starting with raw material, insight, culture, and human truth, and carefully shaping it until something clear, resonant, and enduring emerges.

Lee is the Executive Director of OpenlyGray.org, our social movement that fights ageism. His work with UBS, AARP, Sanofi, and GSK has given him a deep understanding of what it means when consumers feel invisible, and how powerful it is when brands truly see and hear them.

Simon has built his career inside some of London’s most formidable creative agencies, including Gold Greenlees Trott, M&C Saatchi, Publicis, and McCann, shaping bold, business-driving ideas for global brands.

He later brought that expertise client-side as Head of Marketing at BT plc, gaining firsthand experience in aligning creative ambition with boardroom accountability, a rare dual perspective that sharpens everything he does.

Across domestic and international markets, Simon has led high-profile campaigns for iconic brands including Foster’s, Cadbury, and UBS, helping transform brand perception and commercial performance. His work is defined by big ideas, disciplined execution, and a relentless focus on impact.

An unapologetic adman at heart, Simon believes creativity should move markets, not just win meetings. He is also a vocal advocate for the vast, often-ignored power of the gray market, convinced that brands overlooking it are leaving serious growth on the table.

With more than 30 years in the business, Anne has built her craft at some of the industry’s most respected agencies, including FCB Global and Leo Burnett, shaping ideas that marry strategic rigor with fearless clarity. She has led creative for global brands such as McDonald’s, Boeing, Kellogg’s, and Costco, while also developing standout work for regional leaders across healthcare, hospitality, education, and real estate.

Anne relishes digging deep into a product or service to uncover provocative, differentiating ways to talk about it. Her work has earned recognition at Cannes Lions, London International Awards, the ADDYs, the Effies, and the Radio Mercury Awards, a testament to ideas that not only resonate creatively, but perform commercially.

From strategy through execution, Lee leads cross-functional teams to deliver work that balances creative ambition with business realities, timelines, and results. Equally comfortable inside global networks and fast-moving startup environments, he embraces new technologies and evolving processes to keep ideas effective and culturally relevant.

At his core, Lee believes great creative work is collaborative, aligning people, process, and purpose to create ideas that resonate long after the campaign ends.

Over the course of his career, Lee has led from every side of the table: agency, consultancy, and Fortune 500 brand. As VP of Integrated Marketing Communications at Johnson & Johnson, he drove the globalization and modernization of marketing strategy, content, media, and agency partnerships for its Consumer Brands portfolio. As Managing Director at Dunn & Co. and previously EVP, Managing Director at Riney, he led agency growth, culture, and client transformation.

Earlier, Lee spent nearly a decade at Wieden+Kennedy, stewarding iconic brands including Nike, Coca-Cola, Heineken, and Delta Air Lines, shaping work that defined categories, not just campaigns.

Across every chapter, his thesis has remained consistent: brands outperform when they articulate a distinct point of view and embed it into everything, from strategy and operations to culture and communications.

Steve is the builder behind Openly Gray’s intelligence. An editor and producer by trade, he spent twenty-five years making the work and building the companies behind it before turning that craft toward a harder question: how to teach a machine to carry a point of view.

He founded and led award-winning production studios, including BIONIC, the 35-person Times Square shop he ran for over a decade, and created campaigns for HBO, MTV, Showtime, NBC, Pepsi, American Express, and ESPN. His editing credits run from network documentary to the artists and creators who define the feed, among them Post Malone, Jack Harlow, and Khaby Lame. He is an Emmy winner and a published author.

At Openly Gray he designed and built the firm’s AI backbone: the proprietary knowledge engine that holds the agency’s thinking, the Gray Assessment that lets any brand measure its readiness for the 50+ consumer in minutes, and the Competitive Review engine that turns a brand’s own public behavior into evidence. His belief is that frontier AI should do the heavy lifting while people supply the judgment, and that the judgment is what compounds.

He keeps an Emmy on the shelf and, somewhere, a copy of the home-video how-to book he wrote back when editing still meant a tape deck.

Mackenzie is an Art Director and Social Media Strategist at Openly Gray, with a background spanning Grey Worldwide, Gotham Group, and New York hospitality brands including Le Fanfare and Epistrophy. As a millennial with a few gray hairs of her own, she brings a generational lens to the 50+ audience, having grown up straddling dial-up and the algorithm and knowing firsthand how fast relevance can shift. Her work is rooted in human behavior, shaped by real-time culture, and executed with a strong visual point of view. She’s especially drawn to spaces where people have been overlooked or misrepresented, and approaches every project with the belief that the best work doesn’t just reach people, it recognizes them. Based in New York City, she can usually be found sharing massive meals in Chinatown, sketching passersby in the park, or at Lincoln Center, reminding everyone that ballet and opera are very much alive.