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About Us

We are Openly Gray.

We embrace life’s vibrant second wave, the place where experience meets curiosity, and wisdom meets possibility. We believe that growing older is not about fading into the background but stepping into a new era of confidence, vitality, and discovery. We believe in a world where wisdom is not hidden but celebrated—a world that sees beauty, power, and inspiration in every shade of gray. We are just as hungry for adventure, meaningful connections, and fresh starts as we’ve ever been. That age is a milestone, not a limit. And the road ahead holds more promise than the path in the rearview mirror.
 

We believe in the power of a blank page.

We believe because we are Openly Gray.

The senior, 50+, older audience wants to live and enjoy life and spend money on brands they love and trust

Our Story

We’ve been in this business long enough to know what works, what doesn’t, and when it’s time to change. Our team? We’re a seasoned group of advertising, marketing, and PR specialists who’ve been around the block—and made it look good while we did it. We’ve led campaigns, built brands, won awards, and delivered results for decades. Along the way, we noticed something glaring: the 50+ market—a powerhouse of influence and buying power—is being ignored.

Here’s the truth: we are marketers, but we’re also the audience. We’ve grown with this generation, watched it evolve, and lived its story. And now we’re flipping the script.

Openly Gray was born out of a frustration that so much of today’s marketing overlooks its most valuable consumers. Brands are leaving money on the table, and we’re not the kind of team to let that happen. With decades of experience and a collective understanding of what truly resonates, we’re here to help companies unlock the potential of the Gray Market with strategies that are smart, modern, and bold.

We’ve built our careers understanding people: what they care about, how they live, and why they buy. Now we’re bringing that experience to brands ready to embrace the opportunity staring them in the face.

We’re not here to be safe. We’re here to be effective.

Our Team

(Yes, crazily enough, we have two Lee's)

Brands we helped build

Brands Openly Gray has experience in Zippo, Taco Bell, State Farm, Siemens, Marley, AARP, Apple, UBS, Great HeathWorks, Walmart, gsk, Google, UPMC, New York Philharmonic, Nissan, Infiniti, P&G, SamsungAbbott, GNC, Verizon, B&L, the Warhol, Church Dwight, G, Siemens, Sanofi, UBS
Brands Openly Gray has experience in Zippo, Taco Bell, State Farm, Siemens, Marley, AARP, Apple, UBS, Great HeathWorks, Walmart, gsk, Google, UPMC, New York Philharmonic, Nissan, Infiniti, P&G, SamsungAbbott, GNC, Verizon, B&L, the Warhol, Church Dwight, G, Siemens, Sanofi, UBS
Brands Openly Gray has experience in Zippo, Taco Bell, State Farm, Siemens, Marley, AARP, Apple, UBS, Great HeathWorks, Walmart, gsk, Google, UPMC, New York Philharmonic, Nissan, Infiniti, P&G, SamsungAbbott, GNC, Verizon, B&L, the Warhol, Church Dwight, G, Siemens, Sanofi, UBS
Brands Openly Gray has experience in Zippo, Taco Bell, State Farm, Siemens, Marley, AARP, Apple, UBS, Great HeathWorks, Walmart, gsk, Google, UPMC, New York Philharmonic, Nissan, Infiniti, P&G, SamsungAbbott, GNC, Verizon, B&L, the Warhol, Church Dwight, G, Siemens, Sanofi, UBS

Where we cut our teeth

Openly Gray advertising agencies Y&R, Bromley, Martin, OMD, Grey, TBWA, TBWA\Chiat\Day, Ketchum, Chemistry, Publicis, Saatchi & Saatchi, Havas
Openly Gray advertising agencies Y&R, Bromley, Martin, OMD, Grey, TBWA, TBWA\Chiat\Day, Ketchum, Chemistry, Publicis, Saatchi & Saatchi, Havas
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