NBC’s Saturday Night Live 50th Anniversary Special wasn’t just a nostalgia trip—it was a masterclass in cultural longevity, audience engagement, and intergenerational marketing.
For 50 years, SNL has remained relevant by evolving without abandoning its roots, a lesson every brand should take to heart. What worked in the ‘70s still works today—because talent, humor, and sharp storytelling never age out.
From beloved Gray Market icons like Steve Martin and Eddie Murphy to today’s rising stars, SNL proves that longevity and influence aren’t just for the young—they belong to those who stay in the game, stay sharp, and stay visible.
At Openly Gray, we champion this same philosophy: The Gray Market isn’t just still here—we’re still leading. If your brand isn’t speaking to this audience, you’re missing half the conversation.
Did you watch the 50th Anniversary?
Yes
No
I watched clips online!