Ah, Cyber Monday. The day we all try to buy the future while avoiding a crash of the past (our credit cards, that is). But let’s get real: while most brands are busy wooing TikTok teens and Gen Z’ers who want deals on LED lights and audio subscriptions, they’re missing out on the true holiday shopping MVPs—the 50+ gray market.
Here’s why this powerful group is your golden ticket to smashing Cyber Monday sales… and beyond:
The 50+ Crowd Isn’t Just Clicking—They’re Spending
You know the saying: with great age comes great disposable income. Okay, maybe that’s not a saying, but it should be! This group controls over 70% of the nation’s wealth and isn’t afraid to spend it. Whether it’s the latest tech gadget for their grandkids or an indulgent gift for themselves (self-care!), the 50+ shopper is primed to click “Add to Cart."
They’re Buying for Everyone
Unlike younger shoppers, who primarily buy for a partner or a couple of close friends, the 50+ crowd is on a mission to spread holiday cheer far and wide. Kids, grandkids, friends, neighbors, and even their dogs get a spot on the list. With such a broad gift-giving portfolio, their carts aren’t just full—they’re overflowing.
Cyber Monday Fits Their Busy, Fabulous Lives
While they might not be pulling all-nighters for flash sales, the 50+ crowd loves the convenience of online shopping—and Cyber Monday is their sweet spot. Between volunteering, yoga classes, and binge-watching their favorite shows, this group values the efficiency of snagging deals without leaving their home. A few clicks and a cup of coffee? Sold.
Quality Over Quantity
This demographic isn’t just about snagging the cheapest deal—they’re looking for value. Products that last, offer real benefits, or come with stellar customer service will win them over every time. They’re savvy shoppers who have seen it all.
They’re Loyal… Really Loyal
If you impress the 50+ shopper this Cyber Monday, you might just gain a customer for life. This group appreciates brands that cater to their needs and deliver on their promises. So while younger shoppers might jump ship for the next shiny thing, these buyers stick around—and keep spending.
Opportunity
Let’s face it… when it comes to holiday shopping, age isn’t just a number—it’s a superpower.The 50+ marketplace is booming — what’s your brands’ Gray Market Strategy? Don't have one? Contact us at Openlygray.com. We can help. Don’t lose out!
~ by Christine Kuzma Tunder, Partner