Our take

Every week or so, the folks here at OG will share our perspectives and points of view on several topics related to the Gray Market opportunity.

The $8 Trillion Question: Which New Technologies Will Transform the 50+ Adult Market?

Adults over 50 may not be the first group that comes to mind when you think of technology and innovation. Often, discussions around...

Ah, Cyber Monday. The day we all try to buy the future while avoiding a crash of the past (our credit cards, that is). But let’s get...

Can you guess the average age of a new car buyer in the UK? Here’s a clue - spending by the over 50s is so high vs. younger age groups that

I'm a Baby Boomer, and I'm not at all offended by the sudden rise of the phrase "OK, Boomer."

About a half dozen years ago the internet began embracing the idea that there’s a generational cohort born from 1977 through 1983

So why are companies and brands so afraid or turned off to the Gray Market? Why do they choose to direct all their marketing investment, or

Analyses of media and channel consumption typically lack actionable insights. At Openly Gray, we dig down deeper to help brand owners