Openly Gray's take

Every week or so, the folks here at OG will share our perspectives and points of view on several topics related to the Gray Market opportunity.

Cyber Monday’s Secret Weapon: The 50+ Gray Market

Cyber Monday. The day we all try to buy the future while avoiding a crash of the past (our credit cards, that is).

The auto industry has a blind-spot.

Can you guess the average age of a new car buyer in the UK? Here’s a clue - spending by the over 50s is so high vs. younger age groups that

I'm a Baby Boomer, and I'm Fine With 'OK Boomer'

I'm a Baby Boomer, and I'm not at all offended by the sudden rise of the phrase "OK, Boomer."

Xennial Schmennial: Why Xennials are not a thing

About a half dozen years ago the internet began embracing the idea that there’s a generational cohort born from 1977 through 1983

AND THAT IS HOW ITS DONE: Stay Thirsty My Friends

So why are companies and brands so afraid or turned off to the Gray Market? Why do they choose to direct all their marketing investment, or

Understanding the Deeper Drivers of Digital Media Usage Amongst 50+ Audiences

Analyses of media and channel consumption typically lack actionable insights. At Openly Gray, we dig down deeper to help brand owners