Gray Is the New Gold: The Audience Advertising Pretends Not to See
Awards season and Oscar imagery, and why it is only a matter of time before Oscar goes from Gold to gray.
Canice Neary · Jan 15, 2025
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Our point of view.
Notes from the people inside the cohort. Field reports, arguments, and the occasional joke.
Aspiration Doesn't Have an Expiration Date
Simon Derungs (61) on why marketers assume age relates directly to aspiration, with David Attenborough as exhibit A.
Simon Derungs (aged 61) · Jul 14, 2025
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The Rise of the Mid-Life Mom
A 60-year-old parent on navigating motherhood later in life, and the isolation felt among younger peers.
Anne Webster · Jul 14, 2025
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The Medium is the Mirror: The Hidden Digital Persuaders
How digital platforms shape beliefs and thought patterns by replacing conversation with written expression.
Tim Love · May 5, 2025
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Why the SNL 50th Anniversary Special Matters for Marketers
SNL's cultural longevity as a masterclass: talent and storytelling stay timeless.
Openly Gray · Feb 19, 2025
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The Timeless Appeal of Vintage Clothing: A Bridge Between Generations
Millennials and Gen Z embracing vintage fashion as a movement rooted in nostalgia and sustainability.
Openly Gray · Jan 23, 2025
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The $8 Trillion Question: Which New Technologies Will Transform the 50+ Adult Market?
Technology innovation for older adults, with 10,000 Americans turning 50 every day.
L. John Baker, Partner, Media & Analytics · Dec 30, 2024
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Cyber Monday's Secret Weapon: The 50+ Gray Market
The 50+ demographic as the overlooked engine of holiday shopping power.
Christine Kuzma Tunder, Partner · Dec 30, 2024
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The Auto Industry Has a Blind Spot
UK new-car buyer data shows over-50s spending significantly outpaces younger groups.
Simon Derungs · Oct 22, 2024
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I'm a Baby Boomer, and I'm Fine With 'OK Boomer'
A first-person take on the phrase's rise without offense.
Vaughan Emsley · Oct 21, 2024
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