Canice came of age creatively at Wieden & Kennedy before continuing his career at other legendary shops, including Element79 Partners. Across that journey, his work has been recognized by virtually every major awards body in the industry: Cannes Lions (Gold), D&AD, One Show, Effies, New York Festivals, among others. His career has taken him around the world, collaborating with world-class athletes, celebrities, and cultural institutions - often in places he never would have seen on his own dime. Along the way, he’s helped shape brands that sit squarely at the intersection of culture and commerce, including Nike, ESPN, Eddie Bauer, Quaker Oats, Gatorade, Propel, Tropicana, La Quinta Hotels, Supercuts, and multiple major healthcare systems - including ten years with Northwestern Medicine. If you’ve watched baseball at any point over the last quarter century and heard an announcer declare, “Chicks dig the long ball,” you’ve experienced Canice’s work firsthand. He wrote that line. He does not receive residuals. And, he insists he’s not bitter.

Matt began his career at Ogilvy, grounding his strategic instincts inside one of the world’s most respected agency networks. He later built and led the Interactive Department at The Martin Agency, shaping its early digital capabilities when “interactive” was still an emerging frontier. That blend of classic brand rigor and forward-looking innovation continues to define his work. When it comes to understanding the 50-plus consumer, Matt quite literally wrote the book, "The Boomer Consumer". As Founder and President of the Boomer Project and author on the boomer demographic, he has become one of the foremost authorities on the longevity economy. For decades he has advised Fortune 500 companies and growth brands across financial services, healthcare, CPG, travel, housing, and technology, translating demographic reality into sustained competitive advantage. Matt combines proprietary research with sharp commercial strategy, leading national studies on aging, retirement, healthcare decisions, and financial behavior. He has consistently reframed the 50 plus audience from overlooked segment to economic powerhouse. A sought after keynote speaker, he challenges marketers to confront youth bias and recognize where wealth, loyalty, and influence truly reside. His belief is unequivocal. The 50 plus market is not niche. It is the center of economic gravity, and brands that fail to see it are leaving serious growth on the table.

With more than 25 years in advertising and branding, Jessika has shaped bold, growth-driving ideas at respected agencies and studios including MARC USA and Smith Brothers Agency, leading creative for brands that demand both cultural sensitivity and measurable results. She has delivered high-impact work for institutions such as The New York Philharmonic, UPMC Health Plan, and The Andy Warhol Museum - blending artistic vision with strategic precision to create campaigns that resonate deeply and perform decisively. Her work has earned Gold and Silver Healthcare Advertising Awards, multiple ADDYs, and a reputation as a trusted creative partner who elevates both brands and the teams behind them. Known for crafting powerful narrative platforms, Jessika builds ideas that don’t just capture attention, they shift perception. As a proud transgender woman, she brings authenticity, empathy, and cultural fluency to her leadership, championing inclusive storytelling and meaningful representation in marketing.

Simon has built his career inside some of London’s most formidable creative agencies, including Gold Greenlees Trott, M&C Saatchi, Publicis, and McCann, shaping bold, business-driving ideas for global brands. He later brought that expertise client-side as Head of Marketing at BT plc, gaining firsthand experience in aligning creative ambition with boardroom accountability, a rare dual perspective that sharpens everything he does. Across domestic and international markets, Simon has led high-profile campaigns for iconic brands including Foster's, Cadbury, and UBS, helping transform brand perception and commercial performance. His work is defined by big ideas, disciplined execution, and a relentless focus on impact. An unapologetic adman at heart, Simon believes creativity should move markets, not just win meetings. He is also a vocal advocate for the vast, often-ignored power of the gray market, convinced that brands overlooking it are leaving serious growth on the table.