Subject Matter Expertise
Beauty
Colleen Funkey, owner of Grey Zebra, is a Consumer Insights and Brand Strategy Consultant with a passion for understanding people - what drives them, why they make the decisions they do, and how brands can connect with them in meaningful ways. Her journey began in South Africa, where she studied Psychology and developed a deep curiosity about human attitudes and behavior. This passion for learning and discovery drives her to uncover insights that fuel strategic decision-making and unlock brand growth.
With over 20 years of global experience in brand marketing, research, insights, and strategy, Colleen has worked with some of the world’s most iconic and beloved brands. She started her career marketing Colgate toothpaste before moving on to shape consumer-centric strategies for Anheuser-Busch’s legendary beer brands and later for the prestige beauty brand portfolio at the Estée Lauder Companies. Known for looking beyond the “what” to uncover the “why,” she specializes in translating insights into action to build brands that resonate, inspire, and endure.
Colleen Funkey
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Sports Marketing
Mal Mizen is a sports data and strategy expert with over 20 years’ experience advising leading brands, rights-holders, and governing bodies across global markets. He has worked with organizations including The Aspen Institute, Nike, Diageo, Kia, Manchester United, UEFA, the United States Tennis Association and Vodafone, supporting growth with data, insights and strategy.
As Founder of Kinetica, Mal has pioneered a localized sports and recreation data intelligence approach—combining research, microsimulation, and analytics—to uncover how participation, fandom and wellbeing differ by community. This capability enables brands to move beyond national averages and one-to-one digital tactics, cultivating markets at scale with sharper relevance and stronger commercial impact. Known for connecting dots others miss, Mal brings a rare blend of global perspective, analytical rigor, and strategic creativity.
Mal Mizen
Luxe Brands
Janet Oak
Sports Marketing
Mal Mizen is a sports data and strategy expert with over 20 years’ experience advising leading brands, rights-holders, and governing bodies across global markets. He has worked with organizations including The Aspen Institute, Nike, Diageo, Kia, Manchester United, UEFA, the United States Tennis Association and Vodafone, supporting growth with data, insights and strategy.
As Founder of Kinetica, Mal has pioneered a localized sports and recreation data intelligence approach—combining research, microsimulation, and analytics—to uncover how participation, fandom and wellbeing differ by community. This capability enables brands to move beyond national averages and one-to-one digital tactics, cultivating markets at scale with sharper relevance and stronger commercial impact. Known for connecting dots others miss, Mal brings a rare blend of global perspective, analytical rigor, and strategic creativity.
Mal Mizen
Janet Oak is a visionary global growth architect and executive leader with 15+ years of experience managing global luxury & lifestyle brand portfolios. She fuses transformative creative strategy with strict P&L accountability to deliver impactful solutions that drive significant business growth. Specializing in Brand Positioning and Identity, she has been highly successful refounding iconic heritage brands, infusing them with cultural relevance through data-led insights, Applied AI,
and Human Stewardship.
Over the span of her career, she has built great brands from the inside (Chief Brand Officer At Eastside Distilling, VP Strategy & Planning at ADSW/Pernod Ricard) as well as from the outside (President, Ipsos, Chief Strategy Officer, WPP Hudson Rouge, Head of Strategy Vladimir Jones, as well as senior strategy roles at Arnold, BBDO, Fallon, Merkley & Partners).
Her HNW/UHNW luxury experience includes Travel and Tourism (ex. Starwood Hotels, Tourism Santa Fe, Dubai Tourism), Spirits and Wine (ex. Stolichnaya, Beefeater, Maker's Mark, Courvoisier, Kahlua), and Fashion (ex. Executive Director, Marketing at Conde Nast’s VOGUE). In addition, she has worked with Investment Banks (Bankers Trust and Bank of Oklahoma Wealth Management, Automotive (Ford Motor Company’s Lincoln Navigator Mercedes Benz and BMW Motorcycles), and led Ipsos’ Affluent Center of Excellence.
Lori Modafferi
Lori Modafferi is a healthcare marketing and growth advisor with nearly 20 years of experience leading enterprise-level marketing, communications, and strategic operations for complex care delivery organizations. She has served as a senior marketing executive for the nation’s largest hospital operator, overseeing brand, service line growth, physician alignment, and patient acquisition across more than 30 hospitals and access points.
Lori specializes in helping health systems translate strategy into measurable growth, aligning
marketing with revenue, operations, and clinical priorities. Her expertise spans system rebrands,
new hospital and service line launches, omni-channel patient acquisition, physician growth
strategies, and market expansion in highly regulated, competitive environments. She has
managed multimillion-dollar budgets, built and restructured high-performing teams, and
partnered closely with executive leadership to drive sustainable performance.
As an advisor and fractional CMO, Lori works with healthcare leaders to cut through complexity,
sharpen positioning, and implement practical, data-driven marketing strategies that improve
market share, patient engagement, and organizational alignment.
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