The agency for the 50+ market
5 minutes · no email required
Have you heard this one?
“The most powerful consumer in the world walks into a bar. Buys everyone a round. Leaves a 40% tip. The marketing director at the table right up front doesn’t look up.
His target demo is 18-49.”
Yeah, it’s not funny. In fact, it’s infuriating.
The agency for the 50+ market
5 minutes · no email required
Have you heard this one?
“The most powerful consumer in the world walks into a bar. Buys everyone a round. Leaves a 40% tip. The marketing director at the table right up front doesn’t look up.
His target demo is 18-49.”
Yeah, it’s not funny.
In fact, it’s infuriating.
The diagnosis
— The 50+ “Gray Market” consumer, aka the aforementioned “most powerful consumer in the world,” is also the most misunderstood. The demo drives 35-65% revenue in most major categories. Yet brands spend about 5% of their marketing budgets against them —
Of category revenue is already coming from consumers 50+.
Of marketing spend is actually pointed at them.
Two kinds of people end up here
Gray Focused
Already marketing to 50+? Good.
Now let’s find out whether your work is actually built for them or just pointed in their direction and hoping for the best. Time to go find what’s missing.
Let’s dig in→Gray Curious
Still circling 18-49? Charming.
There’s a bigger opportunity two minutes away, holding most of the money and a considerably longer memory. You’re going to want to hear this before your competitors do.
Yep, I’m Curious→