The Gray Market has $8,000,000,000,000 (that's trillion) waiting to be seen.
What is your Gray Market Strategy?
If “huh?” is your answer, we need to talk.
Everyone selling anything to anyone in the US or UK needs a Gray Market strategy or they risk ignoring as much as half its addressable market. And with it, bigger sales, bigger returns, and bigger bonuses.
That's kinda dumb.
In the US, the 50 and older segment is 125 million strong and it’s growing at twice the rate of 18-49. And 95 percent of marketing spending targets consumers under 50. Consumers with far less buying power at their disposal.
That's really dumb.
We are Openly Gray. We’re experts on this segment because we are this segment —older, wiser, experienced specialists in advertising, marketing, and public relations.
It’s time your marketing got loud and proud about Gray Market consumers.
